Clearco launched in Australia with a commitment to invest $100 million into digital-first Australian businesses. My team and I were tasked to create integrated campaigns entering this new market.

At its core, our creative direction encapsulates the contrast between concealment and revelation. Much like the redacted portions of a document, traditional banks and investors hide critical information, be it fees, high equity, or personal guarantees. Clearco, however, disrupts this paradigm by eliminating the need for redaction altogether, offering transparency and fairness in financial dealings.