Women are building the future. More than just a female founder, women are leaders, innovators and entrepreneurs. Breaking societal norms of what can’t be done, these founders are paving the way to change.

Every founder has a story. In celebration of International Women’s Day, Clearco partnered with founders Hannah Kim from ai Toronto Seoul, and Neha Charnalia from SwitchGrocery, to tell their unique and powerful stories. These founders know firsthand the experience of starting a business through motherhood and sacrifice. This has taught them to own their story and not care what people think. 

We created an integrated campaign with my focus on the art direction and visual design for the video series, targeted ads and campaign landing pages. Spoken word poetry is based on Neha & Hannah's stories, beautifully performed and written by Desiree Mckenzie. We partnered with RedLabel Collective and Christine Do to produce the video series.

Campaign Video / Founder Story